Earlier today Hoelzer Reich tried to clear the air and apologize for any hurt feelings or misunderstandings that were a result of the German military imagery that they chose to use on their t-shirts. Perhaps it was too little, too late.
World Extreme Cagefighting general manager Reed Harris has said Zuffa will no longer allow their fighters to wear Hoelzer Reich apparel. Zuffa is the owner of both the WEC and Ultimate Fighting Championship (UFC). A few Zuffa fighters had previously been sponsored by Hoelzer Reich. Joe Brammer wore his Hoelzer Reich walk-out tee at The Ultimate Fighter Finale which led to the current controversy. Current UFC fighter Mac Danzig and current WEC fighter Donald “Cowboy” Cerrone were also sponsored.
Donald Cerrone, who will headline WEC 45, currently appears on the Hoelzer Reich website. He was sponsored by the company, but has since withdrawn any association. Cerrone is working with his manager to have his image removed from the Hoelzer Reich website.
While the images themselves may not be offensive, the idea of what they represent to some seems to have been too much for Zuffa. They have taken the easy road out and nipped the problem in the bud.
FanSided
The Cruelest Sport
[...] the controversial clothing company Hoelzer Reich was added to the Zuffa banned sponsors list. Strikeforce quickly followed and will now not allow the clothing to be worn in their [...]