Ever since Jon Jones won the light heavyweight title the UFC has been grooming him to be the face of the company. The UFC “sponsored” him prior to his fight with Rashad Evans at UFC 145. It was an unprecedented move in UFC history and it showed who was going to be the face of the company from then on.
Jones has focused on his PR ability, how he conducts himself in interviews and out in the public figure, but all it seems to have done is make him disliked by many fans and fighters themselves.
Rashad called him fake, Rampage said he had spies in his camp prior to UFC 135 and Jones hurt himself by totaling his Bentley while drunk driving.
It seems as likable as Jones wants to be, and there’s no doubt he can be very likable, a mistake always derails this path. Jones is outwardly religious and it seems to rub fans the wrong way. I’ve heard him called fake Christian who tries to make himself look like an angel when he’s the complete opposite.
Jones hasn’t done himself any favors recently either. It seems, and he’s admitted as much, that he has been more focused on other things besides Dan Henderson prior to UFC 151.
Recently we heard Jones say he doesn’t want to fight Lyoto Machida after Henderson. He caused a lot of buzz by saying Machida is his lowest PPV draw, a tricky opponent and an overall lose-lose situation for Jones.
Jon Jones just can’t win. He’s an extremely talented fighter, but as much as he tries to be liked it doesn’t seem to work. Maybe it’s because he is so talented at a young age or makes every victory look easy and his ego does seem to be inflated. Jones hasn’t had a tough fight yet in his career, but maybe looking past Henderson could make this be the most interesting fight of his life.
Jones will be the face of the UFC, there’s no doubt about that, it just depends how much fans will like the face of the UFC.