UFC president Dana White during the UFC 169 weigh-ins. Credit: Joe Camporeale-USA TODAY Sports

UFC worth around $3.5 billion, per Dana White


UFC president Dana White stated during a lunch with Financial Times’ Lucy Kellaway that the promotion is now worth over $3.5 billion, significantly more than the $2 billion valuation by Lorenzo Fertita in New York just a few years ago. White met with Kallaway after the UFC’s event in London just a few weeks ago, headlined by a light heavyweight clash between hometown favourite Jimi Manuwa and top contender Alexander Gustafsson.

He also stated that the top three biggest UFC fighters have made over $30 million during their careers, though did not confirm who exactly these fighters were. For speculation’s sake, I would presume he is referring to Brock Lesnar, Georges St-Pierre and Anderson Silva.

New York Times estimated that the promotion was worth only around $1 billion a couple of years ago, though even then the valuation seemed a little low. White gave his own view on the UFC’s worth,

“$3.5bn. Some would say more. We have numbers. You know what I mean?”

In the column, White criticised the doubters of the promotion, and responded to Kellaway’s claim that fans only watch for former champions Anderson Silva and Georges St-Pierre, who are both currently on the sidelines.

“I’ve been listening to people tell me that we we’re going to fail for 13 years. The media is full of s–t. The company grows bigger every year.”

Some interesting words by White, and interesting to see how the UFC is currently valued as this is a topic the president shies away from. As he states in the interview, the UFC decide not to release certain figures, which – as White says – “p—es them off.”

Check out the full article, courtesy of Financial Times here.

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Tags: Anderson Silva Brock Lesnar Dana White Georges St. Pierre Ufc Fight Night 37