Following the departure of Bellator CEO Bjorn Rebney and President Tim Danaher—former Strikeforce CEO, Scott Coker has been named the new President of Bellator MMA.
Viacom announced the news on Wednesday afternoon, as Spike TV President, Kevin Kay—whom Scott Coker will be reporting to—issued a statement.
“We are excited to have Scott Coker lead us in a new direction as we evolve the league format from a tournament-based organization to a more traditional model with big fights,” Kevin Kay said.
This new direction more than likely signals the end of the Bellator tournament format, which was a staple of the promotion since the beginning, when it was first introduced by Bjorn Rebney.
Scott Coker founded the former Strikeforce, based out of San Jose, California, as a kickboxing promotion in 1985, and transformed it into an MMA promotion in 2006. Strikeforce held mixed martial arts events up until January of 2013, when the promotion was defunct by the new owners Zuffa, LLC.
Scott Coker will be introduced on a conference call on Wednesday, June 18 at 6pm ET/3pm PT