Cage Pages » Zuffa

The Ideal Promotion-Media Relationship?

Chris Shanks — Wed, 18 Apr 2012 01:23:07 +0000

Dana White is the king of the world. Source www.mma-roundup.blogspot.com

We all know that relationships can be hard, the classic line “can’t live with them, can’t live without them” comes to mind. Relationships have to be worked at and developed, there are good times and bad. Although this sounds like marriage counselling it is not.

The UFC just like any other company selling a product needs to promote that product. Even if the UFC is the biggest MMA promotion in the world everyone in the office still rules the daily risk that they will fade into obscurity. To garner the level of promotion needed the brand needs to constantly be exposed on a number of different outlets including; TV, radio, internet, newspapers, face to face contact ( UFC Fan Expo) are all vital.

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The Ideal Promotion-Media Relationship? - Cage Pages - Cage Pages - A MMA blog for diehard MMA fans

Hard to Argue with Dana on ESPN Piece

Nikolai Gionti — Tue, 17 Jan 2012 15:35:21 +0000

Sunday ESPN did brought Outside the Lines to the UFC and did a report on fighter pay within the organization. ESPN reported that fighters are only making about 8-10% of all revenue generated by the UFC and won’t complain because of a fear of being released. Dana White calls the story “BS” and has waited to respond to the Outside the Lines story. … [visit site to read more]

Hard to Argue with Dana on ESPN Piece - Cage Pages - Cage Pages - A MMA blog for diehard MMA fans

Dana White’s UFC 124 Vlog – Day 1

Josh Sanchez — Tue, 07 Dec 2010 14:31:08 +0000

UFC president Dana White takes us behind the scenes for his first UFC 124 vlog. UFC 124 is headlined by a welterweight title fight between champion Georges St-Pierre and Josh Koscheck in Montreal, Canada.

One of the more interesting parts of the … [visit site to read more]

Dana White’s UFC 124 Vlog – Day 1 - Cage Pages - Cage Pages - A MMA blog for diehard MMA fans